the artist's perspective >>> content may be misunderstood )) by DALIA POLEAC


I entered the AWE 1.0 space on Thursday morning, set up a Trend Vision 2020 presentation and copied it on the USB, then gave it to Andrei to check it - just in case!

So began the first dialogue about matter and its evolution in the next years, in the context of the current industrial revolution and technological interventions on materials, my interlocutor being a visionary architect, the owner and designer of the space where the artistic intervention would take place - "10 Meters of Dialogue".

Within a few hours, the first adaptive working environment in Romania became a museum of standardized matter, a place of observation, interaction and knowledge. I used the modular furniture, played with wooden cubes, and built a stand as a creative path through which ideas, words and concepts flowed.


On Friday we started the dialogue sessions on "Matter at Service". We had guests and visitors from different backgrounds, with different passions: music, art, physics, research, design, sanskrit, invention, management, entrepreneurship.

The theme of the dialogue: what is matter and (how) does it serve us?


Discussions happened naturally and ideas flew in various directions, such as:

326.7 cm on invisible matter in Romania +

+ 178.2 cm about energy

+ 148.5 cm about interventions on matter

+ 148.5 cm about objects

+ 118.8 cm on quantum information and digital matter

+ 118.8 cm about humanity and humanism

+ 110.1 cm about spirituality

+ 89.1 cm on genes and DNA

+ 89.1 cm on "taking into possession"

+ 89.1 cm about politics and society

+ 89.1 cm about ideologies and archetypes

+ 89.1 cm about art

+ 89.1 cm about the Universe

+ 84 cm about the subject-object relationship

+ 63 cm about nature

+ 63 cm about rituals

+ 59.4 cm about the movie

+ 59.4 cm about math

+ 29.7 cm on identity

+ 29.7 cm on entropy

+ 29.7 cm about chess =

= 2,191.2 cm of dialogue

= 21,912 meters of dialog box X Matter at Service


1. "IT ASSEMBLES LIKE A ROMANIAN CHAIR" -  extracted from 326.7 cm about the invisible matter in Romania:

I have decomposed an object in the space for dialogue, in order to point out that it can be easily copied and mass-produced at will. It becomes a common product, a compound of five standard forms that ultimately make up a chair. But this chair is inspired by Queen Mary's furniture, reinterpreted in a minimalist and smart manner. This object encouraged the dialogue about invisible matter, symbols, identity design, Romanians' mentality and the question of evolution in this country.

"That's what I want to talk about! Forms that "have memory" – old, traditional and heritage furniture (about an interior design product that describes the profile of Queen Mary's seat - merges like a Romanian chair - and contains the profile of the Infinity Column [...])"



2. "MAN IS THE MEASURE OF ALL THINGS" - extracted from 118.8 cm on humanity and humanism:

"Most Romanian names are nicknames"

"Apopei, Amarandei, Crasmaru, Cizmaru and so on"

"We are not interested in memory and the transmission of information by genes or names"

"We have no responsibility for the names we carry"

"Life begins and ends with us here, in Romania. Look at today's politicians: how can their children or grandchildren bear their names without being affected by the inheritance of the attitudes and deeds of their ancestors?"

"We are not interested in inheritance, in historical matter(s)"

"We take into possession without knowing from where"



All in all, there were discussions that ended after two hours and there were brief, compressed talks; there were people who touched sensitive topics and people who came to be inspired.

I was 100% present in the designated space, I interacted with each visitor and gathered 21 meters and 91 cm of artistic material. Why would a mixture of handwritten words on A4 paper be an artistic material?

I invite you to the next "10 Meters of Research" event and/or to track the progress of our project online:

10 metri de dialog foto edit5.jpg

Workshop and ideation @Creative Incubator, Rome 2018 by DALIA POLEAC


Those who know me know I am a traveler of the world, mixing all types of experiences and knowledge in order to predict and feel the upcoming wave. I am a long life learner craving for real information and quality people to work with. With this being said, in March 2018 I had an amazing opportunity to join the masters of advertising for a 3-day intensive workshops and ideation processes.

Long story short, a selected team of creatives joined the Pi Basecamp in Rome ,1-3 March, to get some insights of what’s new in terms of organizational design, creative consultancy, blockchain technology and so on, with the main focus to create, innovate and incubate ideas that will drive the future of advertising agencies and the creative industries.

I entered the experience as an outsider, a disruptor since I was the only one working in a different industry: fashion. But advertising and fashion have something in common: design. "Design" was discussed a lot during our days in Rome, and we approached new and daring models of designing: from product to experience to social design. We also discussed incremental, new market and disruptive innovation, the concept of the creative technologist, the process of pretotyping and the case of creative organizations trying to make sense of chaos and change.

In the end, my goal was to learn as much as I could and find a way to apply this knowledge and information to my business model:

and so I did.