Sh Media Expo
       
     
The Playground experience design
       
     
Event Info Graphic
       
     
2018 Context & the mindset behind SH MEDIA
       
     
Testimonials [34]
       
     
Simulation
       
     
Co-created by [34] suitable to all
       
     
Sh Media Expo
       
     
Sh Media Expo

Installation / Experience design / A playground for expression

The Playground experience design
       
     
The Playground experience design

Storyline

I feel like coming to the playground, kids are not judged for their level of creativity, they have unlimited freedom and the same tools.This was the mindset that made me design

SECOND HAND MEDIA experience and my manifest.

Working as a trend researcher and forecaster, I believe mixing all types of creativity is crucial for our time and our generation. So what I did was to start creating with a “beginners mind”:

I arranged a room in my studio, filled it with recycled media and invited around 50 people to come “Help the Artist”. They did not know what they were engaging into and they barely knew each other, it was a very spontaneous process (they were: designers, artists, bloggers, writers, people working in IT, finance, Ph.D professors and students, entrepreneurs). 34 showed up and said yes to the challenge, even though for some it was out of their comfort zone. I gave them an envelope containing a word (randomly assigned from a list of 6 different keywords, names of Romanian publications: Woman, Universe, Truth, Future, Thought, Future) , a matching colour and tape and asked them to “play” with IT wherever they wanted in that space (on the walls, on the cieling, on the floor by drawing, underlining, cutting and sticking together).

The idea was to create another media, on top of the already printed one like kids do when they express creativity freely and so raw and authentic.4 hours of co-creation led to a printed garment. The garment is like an art object, but not the one standing in a gallery but is now re-circulated in the community created during those 4 hours.

It is co-used by all of us and in a continuous transformation process, done by anyone who feels like adding or removing something from it, even cutting pieces of it or doing some over work in undisturbed freedom.

In the end, the aim of this experiment was to empower and celebrate all types of creativity, through art and experience #wherethereISSPACE #recycle #reuse #circulate

Event Info Graphic
       
     
Event Info Graphic

The Designer + The Pop Up mixed team = Raising awareness on #recycling #reusing #codesigning #cousing #connecting #societalproduction

2018 Context & the mindset behind SH MEDIA
       
     
2018 Context & the mindset behind SH MEDIA

1. Design is emotion, empathy and connection.

We are transiting an emotional era: discussing topics like “the new masculinity”, increasingly interested in how they feel, developing beauty products designed to stimulate an emotional reaction from the user, followed by technological evolution and AI performance, raising potential for emotional impact.

2. Playful Thinking is about discovering new ways of using “games” in building blocks of emotional, sensorial experiences. In her book How Games Move Us: Emotion by design (Playful Thinking), Katherine Isbister makes a statement “ultimately, I think the power of a game lies in its ability to bring us close to the subject.”

3. Action with consequences #metoo

We live in an active world and time has come to get involved in building sustainable models on lifestyle and work.

The activism and inclusivity conversation evolved, more and more fashion brands choose to support and empower communities (Tom Ford debuted a pussy power bag / Christopher Bailey dedicated his collection to LGBTQ+ rights / Moschino was inspired by imigrants) and pay attention to environamental issues (Lacoste changing the brand iconic crocodile image into images of ten endangered species).

Testimonials [34]
       
     
Testimonials [34]

“I also took part in this experiment and I tried to be as creative as I could be after a long day at work. Each participant had a theme which they approached however they wanted [...]. I will only tell you this: I can't wait to see the exhibition. My theme was Libertatea (Freedom), such a complicated concept but very close to my soul. For me freedom means to be OK with yourself, to laugh and be happy, to do what you love and express how you feel without fear of being criticized.”

- R. U.

“By the way, at this event we were supposed to HELP THE ARTIST but I think that more than us helping her, it was [the artist] helping us loosen up and reactivate our creative side.”

- I. C. I.

“I experimented, I played with ideas and I realized that, in a way, what we were expressing was also poetry. You play with metaphors, with nuances of meaning, with ironies and sarcasm, with disturbing truths [...].”

- G. M.

“How and why has this experience developed me?

- I realized I can easily adapt to a challenge that is out of my comfort zone and that I can create interesting things by using what I have at hand. I realized that my openness to new ideas can only bring me cool experiences.

How did I feel afterwards? What was the feeling?

- Accomplished. Why?! Because this is how I feel whenever I experience something new. I only have one life and I believe that every new thing I do brings me closer to my personal fulfillment.”

- P. D.

Simulation
       
     
Simulation

I started from paper. In this creative process I used newspaper support that we recycled by creating another support further used in this garment.

Simulation is transforming innovation from a ‘‘show and tell world,’’ to a ‘‘show, ask and suggest world.’’ I showed my team a room filled with newspapers, told them my concept of sustainability, circular economy and creating value and asked them to contribute with their vision.

Simulation techniques allow us to experience a potential innovation in an unconventional environment and make productive suggestions on how a product or medium could be refined and improved.

In this case it was only after we have had suficient time to experience “the features”, through play, that my collaborators could help refine, improve and re-create specific aspects of “my product” (here-the room).

Since people always react better to things that evoke their senses, prototypes, no matter how crude or one-dimensional, facilitate the migration from ideas to tangible solutions.

This pilot project was a simulation on how a product (prototype) can emerge from a place of raw mixed creativity. A 4 hour team work, building on top of each others ideas, created a media support which I used as a print for a garment.

Co-created by [34] suitable to all
       
     
Co-created by [34] suitable to all

The prototype of a coat was showcased in Bucharest, 7th of June 2018, together with a collection of artistic works that I did on the SH MEDIA support co-created with my pop-up team.

My aim was to raise awareness on sustainability, through recycling, circularity and a new sense of community.

“ We need to work across industries [...]

We have to think more further and collaborative.

Intersection of sustainability, art and fashion plus tech [...]

Organic cotton won’t save us.”

Martine Jarlgaard on TheCurrent Innovators Podcast