The point in time or space at which something has its origins:
- When you think of the life cycle of a product you bought, the first thing that pops into your mind is that its life started when purchased. This is the buyer`s, user`s and the consumer`s perspective.
- When producers think of the same product's lifecycle they believe it started when they received the raw material and started producing the final piece.
- When designers think of the product they have the idea that it emerges from vision, concept, aesthetics, etc.
- When a trend forecaster thinks of the same product, they believe its life originated in the social movements, lifestyle choices, generations arising, genius loci, and this is our land where we plant the seeds which become your wardrobe.